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During the year we will be publishing a series of articles that we feature in Aurigny’s in-flight magazine En Voyage regarding, mainly, our contribution to industry in Guernsey. These articles will be added to this page as they are published. We hope they are informative and that you get more of a taste of our ethics, values and practices.

 

Innovation is the way forward

In previous articles we have highlighted how Printed In Guernsey takes its eco-responsibilities extremely seriously: how we use inks that are vegetable or water-based, paper that comes from a renewed and well-managed supply and clean laser technology with no paper wastage and lower costs.

These positive benefits are only possible because of our business philosophy – continuous investment in innovation.

Let’s start with a definition easily found on Google – Innovation – the process of bringing about new ideas, methods, products, services, or solutions that have a significant positive impact and value.”

That sums it up! All successful businesses will have a development strategy, a plan for attracting more customers and improving their bottom line. At Printed In Guernsey our focus is on innovation. We believe that to be able to grow a business within Guernsey it is vital to be an early adopter of brilliant new ideas. We visit all the major trade shows around the world to ensure we are one step ahead of our competitors. We know that if a customer has a particular requirement we will find a way of meeting it through innovation – we anticipate our customer’s needs through research and invest in the technology and training in advance.

As an active member of the Guernsey business community, we believe it is important that companies advise their clients about the tremendous benefits in using a local supplier. Why send that print job to China if it can be done in St Sampsons at a competitive price, with low-carbon emissions and a friendly face you can meet and discuss the job with? Use a local business and the money will stay on-island enriching our economy. But only if there is a company that can supply the service that your business needs! That is where our investment in innovation comes in.

We are tremendously proud of the innovative work we undertook for the Island Games. Julia Bowditch, Games Director said To get the services of a local business such as Printed In Guernsey was very important to us. It meant we could get all of our volunteer clothing sourced, designed, printed and delivered on-island, reducing our environmental footprint while also supporting local business.” 

Check out our latest purchase – the ColorCut SC6500, a new type of automated cutter. There is currently no other model of machine available worldwide, that offers 100% reliable cutting and creasing at such an affordable price. If you want name badges produced in the shape of Guernsey, or wedding invitations that feature a cut-out of St Peters Church then this machine can produce as many as you want of the highest standard.

Through investment in state-of-the-art machinery we print, collate, and post up to 25,000 invoices each day for a variety of clients. This saves them huge amounts in staff, training and technology and allows them to focus on core business.

Our website www.pigsy.com is a hugely innovative way for people to order personalised printed products online. Just upload a pdf of your artwork and make a few clicks and the job has already started. Take a look as it’s so easy.

Thousands of States of Guernsey’s Covid Vaccination Certificates were produced in our factory with the required full security measures in place plus microtext, watermarking and special holograms. Because of the systems we have introduced we are relied on at the highest levels for delivering complex tasks accurately, discreetly as well as on time and in budget.

Personalisation of products and bespoke printed communications are now an important way for businesses to market to their customers. Specifications that would have been impossible just a few years ago are now easily achievable through our research, investment and staff training.

We want you to come and talk to us saying “I’ve got this idea. Can you help?” We would relish that conversation because we love a challenge and you would be surprised at what can be achieved in our factory in St Sampsons.

Clothing that is kind to the planet

It’s an exciting time for the printing industry! Branded clothing is a powerful marketing weapon for businesses, clubs and causes and we have some amazing, innovative processes to help your stakeholders promote your organisation in an attractive, effective and eco-friendly manner. In 2024 more and more companies are focusing on their carbon footprint. Not only is it a good idea…

Getting the marketing mix right

Tears for Fears advised us to ‘Shout! Shout! Let it all out’, as they didn’t believe that hiding your light under a bushel was a great marketing strategy. ‘If you’ve got it flaunt it!’ The question is ‘how’? In 2023, promoting your businesses via a great website, engaging social media with fantastic online content, is an important part of the…

Three million items and counting.

The postcard industry has changed. It’s gone digital. Yes, you can still buy cards with your favourite beach scene from one of those metal racks outside the newsagent on a seafront somewhere. But, as Bob Dylan said ‘..the times they are a changing’. Many holidaymakers now have a choice of phone apps that supply a customised photo postcard service to…

Embracing Technology

Technology has revolutionised the printing world. Printed In Guernsey has set aside the old, non-sustainable printing practices and has embraced the future. New techniques now ensure that there is minimal paper waste, the print quality is better, it’s more cost-effective for the printer, delivers more value to the customer and is kinder to the planet. The rise of the internet…

Cleaning Up Our Industry

According to many of the world’s leading scientists we’re currently drinking in the ‘last chance saloon’ when it comes to battling climate change. Many believe collective and concerted action is the only means to address what they describe as a truly global threat. The clock is ticking! – “Last orders”! So, how does a printing company in the Channel Islands…

Printed In Guernsey Acquires Ego Motifs

One of the best-known clothing embellishment and embroidery businesses in the Channel Islands has been bought by Printed In Guernsey. Ego Motifs has supplied businesses, charities, schools, States’ departments and sports clubs with a large number of personalised or branded clothing items for many years. Andy Fothergill, the joint managing director of Printed In Guernsey, says he is delighted to…

Why did we buy Ego Motifs?

Why has Printed in Guernsey acquired one of the best-known embroidery businesses in the Channel Islands? We have been embellishing customers clothing for many years and have printed thousands of t shirts, hoodies and workwear using traditional vinyl methods, direct-to-garment and transferring designs onto clothing using pressure and heat (sublimation). So why do we need embroidery too? We know that…