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During the year we will be publishing a series of articles that we feature in Aurigny’s in-flight magazine En Voyage regarding, mainly, our contribution to industry in Guernsey. These articles will be added to this page as they are published. We hope they are informative and that you get more of a taste of our ethics, values and practices.

 

We print anywhere

What image does the word ‘printing’ conjure up for you? Probably that of piles of paper or card, inks in various colours, technicians with dirty hands and large noisy machines above which you must shout to be heard! At one time that picture will have been an accurate depiction of our industry but my, how times have changed.

While the volume of printed documents has fallen, printed direct marketing is on the rise. In this era of technological advancement and innovation our business continues to grow despite the popularity of online communication and a desire to steer away from paper for ecological reasons. That important brand message, logo or identification can now be printed on almost anything and we have invested in the technology and staff training to ensure that we are best placed to service all the needs of businesses, associations and individuals.

You may remember the classic Johnny Cash song ‘I’ve Been Everywhere’, well, I’ve rewritten it to illustrate how versatile our printing capabilities are today. (Sing along everybody!)

‘We print anywhere, man, we can print on there, man… On anything you wear man, we’ve got the software, man… We take special care, man, we print anywhere

‘We print on… sportswear, underwear, workwear, anywhere Coasters, place mats, jigsaws and beach hats T shirts, hoodies, merchandising goodies
Vinyls, flags and banners, scarfs and bandanas Blankets for horses, out on racecourses
We can print on anything, we’ve got the resources ‘We print anywhere, man, we can print on there, man…
On anything you wear man, we’ve got the software, man… We take special care, man, we print anywhere

‘We print on… uniforms and jumpers, stickers for your bumpers
Mugs, bags, wine coolers, pencils, pens and rulers
Towelling robes and labels, ceramic tiles and tables
Bottles, CD covers, and you will soon discover

We’ve got the machinery, working in our factory
Just pop in and leave your marque
you’ll find us down in Garenne Park

‘We print anywhere, man, we can print on there, man….’ (Breathe…)

I think you get the gist. We can print on so many items because of our investment in the latest equipment. (There are so many more items but I couldn’t get them to rhyme!) As the rate of technological progress accelerates, we will continue to monitor developments in the print industry and will harness innovation and the most original ideas to give you the best possible service in an ever-changing world.

How we innovate

For Printed in Guernsey to grow within a small market such as the Bailiwick, we have to work smart as well as hard (as fellow joint managing director, Andy Fothergill, has alluded to in previous articles in En Voyage). We love to innovate and welcome taking on challenges set by our customers while producing print jobs from a variety of…

Innovation is the way forward

In previous articles we have highlighted how Printed In Guernsey takes its eco-responsibilities extremely seriously: how we use inks that are vegetable or water-based, paper that comes from a renewed and well-managed supply and clean laser technology with no paper wastage and lower costs. These positive benefits are only possible because of our business philosophy – continuous investment in innovation.…

Clothing that is kind to the planet

It’s an exciting time for the printing industry! Branded clothing is a powerful marketing weapon for businesses, clubs and causes and we have some amazing, innovative processes to help your stakeholders promote your organisation in an attractive, effective and eco-friendly manner. In 2024 more and more companies are focusing on their carbon footprint. Not only is it a good idea…

Getting the marketing mix right

Tears for Fears advised us to ‘Shout! Shout! Let it all out’, as they didn’t believe that hiding your light under a bushel was a great marketing strategy. ‘If you’ve got it flaunt it!’ The question is ‘how’? In 2023, promoting your businesses via a great website, engaging social media with fantastic online content, is an important part of the…

Three million items and counting.

The postcard industry has changed. It’s gone digital. Yes, you can still buy cards with your favourite beach scene from one of those metal racks outside the newsagent on a seafront somewhere. But, as Bob Dylan said ‘..the times they are a changing’. Many holidaymakers now have a choice of phone apps that supply a customised photo postcard service to…

Embracing Technology

Technology has revolutionised the printing world. Printed In Guernsey has set aside the old, non-sustainable printing practices and has embraced the future. New techniques now ensure that there is minimal paper waste, the print quality is better, it’s more cost-effective for the printer, delivers more value to the customer and is kinder to the planet. The rise of the internet…

Cleaning Up Our Industry

According to many of the world’s leading scientists we’re currently drinking in the ‘last chance saloon’ when it comes to battling climate change. Many believe collective and concerted action is the only means to address what they describe as a truly global threat. The clock is ticking! – “Last orders”! So, how does a printing company in the Channel Islands…

Printed In Guernsey Acquires Ego Motifs

One of the best-known clothing embellishment and embroidery businesses in the Channel Islands has been bought by Printed In Guernsey. Ego Motifs has supplied businesses, charities, schools, States’ departments and sports clubs with a large number of personalised or branded clothing items for many years. Andy Fothergill, the joint managing director of Printed In Guernsey, says he is delighted to…

Why did we buy Ego Motifs?

Why has Printed in Guernsey acquired one of the best-known embroidery businesses in the Channel Islands? We have been embellishing customers clothing for many years and have printed thousands of t shirts, hoodies and workwear using traditional vinyl methods, direct-to-garment and transferring designs onto clothing using pressure and heat (sublimation). So why do we need embroidery too? We know that…