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During the year we will be publishing a series of articles that we feature in Aurigny’s in-flight magazine En Voyage regarding, mainly, our contribution to industry in Guernsey. These articles will be added to this page as they are published. We hope they are informative and that you get more of a taste of our ethics, values and practices.

 

How we innovate

For Printed in Guernsey to grow within a small market such as the Bailiwick, we have to work smart as well as hard (as fellow joint managing director, Andy Fothergill, has alluded to in previous articles in En Voyage). We love to innovate and welcome taking on challenges set by our customers while producing print jobs from a variety of sources across a diverse range of print technologies. We attend all the most important print trade shows and always keep ourselves up to date on the latest systems and procedures available in this hi-tech industry. Also, we ensure the whole team is trained in the latest techniques on the most modern machines. It makes complete sense.

At Printed in Guernsey we are also developing our reputation as a trusted, reliable and cost-efficient supplier to international business as we also layer contracted fulfilment work on top of our local responsibilities. In our case, this is mostly personalised, bespoke postcards and greeting cards for several online providers. These business partnerships provide extra print volumes and a stable source of revenue for us, but without the use of extremely clever technology, meeting their requirements would be very challenging for print production. But we have an innovative solution. Here’s how it works and some of the challenges we must overcome: The customer might be enjoying an exotic holiday in Thailand or wants to send a birthday card to a friend or family member. They simply take or select a photo on their phone, add a message and address, then they click ‘order’. This data comes straight down the digital pipe to us here in Guernsey. Gearing up to service the demand and get all the cards printed and dispatched on-time is our first challenge as order volumes are unpredictable. From one day to another they could fluctuate from a few to thousands. Then we have scalability challenges in peak volume periods such as Christmas, Mother’s Day and Valentine’s Day where tens of thousands of orders need to be produced within a tight turnaround time.

Of course, we need to track each of these orders through the factory ensuring the right image is combined with the appropriate message and the correct address ready for posting. It is an extremely complex task. So how do we do it? The answer to these challenges is our innovative automated workflow system. Our software adds a barcode and groups orders together so they can be printed with others on the sheet. This makes sure we print in the most economical way. A batch of orders is then sent automatically to our digital press where they are printed, then laminated, cut out, scored and folded. We then scan the barcode on the printed item and the correct address is printed on the envelope via inkjet and the card inserted. Clever, eh? After printing, each one is then taken to Guernsey Airport and posted to a single address which can be anywhere in the world. A photo taken in New Zealand could be printed on a card in Guernsey and dispatched to South Africa all within 24 hours. On a weekday it will be printed and dispatched the day it arrives with us. In the past, a traditional print job would take 30 to 40 minutes to process before we are even ready to add it the production list.

Using our automated workflow system, we can process many thousands of orders 24 hours each day. In 2023 we printed and posted over 1,800,000 cards from our factory in Guernsey, sending holiday images and greetings worldwide. Each order value can be counted in pence so it’s clear to see that without innovation in the form of automation none of this would be possible. As the rate of technological progress accelerates, we will monitor developments in the print industry and will continue to harness innovation to give the best possible service to our customers in an ever-changing world.

Innovation is the way forward

In previous articles we have highlighted how Printed In Guernsey takes its eco-responsibilities extremely seriously: how we use inks that are vegetable or water-based, paper that comes from a renewed and well-managed supply and clean laser technology with no paper wastage and lower costs. These positive benefits are only possible because of our business philosophy – continuous investment in innovation.…

Clothing that is kind to the planet

It’s an exciting time for the printing industry! Branded clothing is a powerful marketing weapon for businesses, clubs and causes and we have some amazing, innovative processes to help your stakeholders promote your organisation in an attractive, effective and eco-friendly manner. In 2024 more and more companies are focusing on their carbon footprint. Not only is it a good idea…

Getting the marketing mix right

Tears for Fears advised us to ‘Shout! Shout! Let it all out’, as they didn’t believe that hiding your light under a bushel was a great marketing strategy. ‘If you’ve got it flaunt it!’ The question is ‘how’? In 2023, promoting your businesses via a great website, engaging social media with fantastic online content, is an important part of the…

Three million items and counting.

The postcard industry has changed. It’s gone digital. Yes, you can still buy cards with your favourite beach scene from one of those metal racks outside the newsagent on a seafront somewhere. But, as Bob Dylan said ‘..the times they are a changing’. Many holidaymakers now have a choice of phone apps that supply a customised photo postcard service to…

Embracing Technology

Technology has revolutionised the printing world. Printed In Guernsey has set aside the old, non-sustainable printing practices and has embraced the future. New techniques now ensure that there is minimal paper waste, the print quality is better, it’s more cost-effective for the printer, delivers more value to the customer and is kinder to the planet. The rise of the internet…

Cleaning Up Our Industry

According to many of the world’s leading scientists we’re currently drinking in the ‘last chance saloon’ when it comes to battling climate change. Many believe collective and concerted action is the only means to address what they describe as a truly global threat. The clock is ticking! – “Last orders”! So, how does a printing company in the Channel Islands…

Printed In Guernsey Acquires Ego Motifs

One of the best-known clothing embellishment and embroidery businesses in the Channel Islands has been bought by Printed In Guernsey. Ego Motifs has supplied businesses, charities, schools, States’ departments and sports clubs with a large number of personalised or branded clothing items for many years. Andy Fothergill, the joint managing director of Printed In Guernsey, says he is delighted to…

Why did we buy Ego Motifs?

Why has Printed in Guernsey acquired one of the best-known embroidery businesses in the Channel Islands? We have been embellishing customers clothing for many years and have printed thousands of t shirts, hoodies and workwear using traditional vinyl methods, direct-to-garment and transferring designs onto clothing using pressure and heat (sublimation). So why do we need embroidery too? We know that…